Big and small companies that are found the world over of course are present for the intention of providing their goods and their expert services to end user consumers that in this era are found all over the world. The distribution channels in marketing are used for getting the concept of the operation out to the world at large as without having any concept then their will never be a sale that results. Regarding the delivery of the distribution or the marketing and advertising channel all companies face 2 essential options; they are :-

- The specific structure of the distribution channel
- Exactly how the channel is in reality handled on an ongoing basis

Looking at the first part of the equation when looking at distribution channel management it is essential to note that much care should be taken as the decision produced at this point will have lasting consequences for the organisation. Legal agreements will need to be signed at this stage and relationships created, frequently this will include overseas carriers & language barriers so one can imagine how difficult it could be to go back and to alter the make up of the channel. With that said, in lots of cases throughout enterprise history companies have produced the hard decisions and changed their go to market distribution channels as the needs of the market dicates.

After the marketing channels of distribution are actually designed then it is the continuous administration of the channel that comes into play. Here small business owners will be dealing with commission levels, stocking agreements and the essential marketing and promotion activities. As a company proprietor you need to ensure that these necessary factors are considered.

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